Archive for February, 2012
Comfort food you can’t live without?
This week’s “SLATE OF AFFAIRS” asked Graham Advertising employees, ‘What is a comfort food you can’t live without?’ Here were their responses:
Read moreGas Mileage, Brand Perception Dominate J.D. Powers ‘Avoidance’ Study
New-vehicle buyers heavily influenced by a general feeling about a brand, but specific about fuel-efficiency ratings. According to the J.D. Power and Associates 2012 U.S. Avoider Study, released today, brand perception, more than personal experience or hard data, is among the major reasons many new-vehicle buyers don’t consider a certain badge. In fact, while 43 [...]
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