Understanding Affiliate Marketing – What You Need To Know

If you are well-versed with the modern digital marketing landscape, you have surely come across the term Affiliate Marketing. Definition wise, it refers to the promotion of other’s products and businesses, with a pre-agreed commission rate as the reward.

This kind of sales platform usually has multiple stakeholders. Before the sales process is in motion, the partner and seller agree on the commission amount. In recent times, affiliate marketing has gained immense popularity, mainly because of its efficiency and hassle-free application.

Both the seller and marketer’s roles are very distinctly divided, further ensuring each does what they are best at. While the seller does not need to handle orders, deal with end customers or even hold inventory, the marketer can solely focus on marketing and finding the right set of audiences.

In simpler terms, affiliate marketing is mainly a performance-based system that consists of four main elements, namely the affiliate, the merchant, the network and the consumer. These four elements are further explained below:

  • The Affiliate: Any individual or group that markets or promotes the said products and service and receives a commission on it gets known as an affiliate. They work in direct contact with the merchant who determines the products that need promotion. An affiliate usually utilizes different kinds of marketing campaigns like ads, banners and links to further find potential buyers.
  • The Merchant: More commonly known as the retailer or seller, a merchant can be an individual as well as a business. They are in the market to sell a particular product or service. To further enhance their sales, they collaborate with an affiliate marketer, helping them promote their services.
  • The Network: This is a platform that acts as the intermediary between the affiliate and the merchant. A network is typically digital and requires a high level of involvement from both the affiliate and the merchant. Popular networks include: Amazon Associates, Shareasale, Rakuten, Awin and many others.
  • The Consumer: In affiliate marketing, a consumer is an individual the product gets marketed to. They are the ones who will end up buying the product.

Affiliate marketing has gradually become one of the most efficient ways of making money online. There are an incredible amount of niches and verticals to pursue via affiliate marketing with anything from education and software to online dating and some of the best free sex sites on the internet. Nevertheless, as a concept, it is relatively new, and not everyone understands how it works. If you want to utilize this method but are still confused about its basics, this article is appropriate for you.

How Does Affiliate Marketing Work?

Whether you are just starting in the industry or have an established presence, good marketing of your product is always necessary. Affiliate marketing is one of the most efficient ways of bringing in more customers.

For instance, say an E-commerce store has been in the industry for quite some time but is not satisfied with its present customer base. This is when they will opt for affiliate marketing.

They will set a sales target for the marketer, on achieving which the marketer will get a pre-decided commission. These marketers then have the full responsibility of promoting the product or service. They can utilize a number of ad campaigns by building websites or using other forms of marketing.

The main motive of affiliate marketers is to reach new markets and further increase the existing customer base of the company.

Why Should You Consider Choosing Affiliate Marketing?

There are many reasons why you, as a business, should consider choosing affiliate marketing. Some of the main ones include:

Easy Management

This is perhaps the most common advantage you can experience with affiliate marketing. A business has many concerns to cater to, one of them being marketing. That said, marketing is a full-time job. With the expertise of an affiliate marketer, you can better focus on your business while not having to worry about promotion.

Apart from the initial effort of choosing and screening affiliates, there is not much you have to do. They know all the best ways to promote a particular product effectively. On top of that, you will also gain the following of the affiliate marketer you choose.

Cost-Effective

Choosing an affiliate program omits the need for an advertising team or even costs of purchasing an ad space. Instead, your affiliates will come up with ideas for promotion and marketing. Since the majority of your marketing efforts are usually made by the affiliates, you do not have to bear any costs associated with it.

In addition to that, since this is a commission-based program, you are only liable to pay the affiliates for the sales they bring in. when compared to different marketing models, affiliate marketing does not interfere with your cash flow and makes it very easy to manage as well.

The low cost also means there is a lesser risk. Since the payments are only made if there is an actual conversion, there is no wastage of resources, making it ideal for businesses on a tight budget.
Given such unique advantages of affiliate marketing, it is quickly becoming the central aspect of several marketing strategies. With the market growing at this rate, it is not far when businesses of all sizes start adopting this method of promotion more frequently.

My Favorite E-Commerce Platforms

An Ecommerce platform helps set up your online store without coding skills, a large budget, or a web design qualification. They come with ecommerce-specific templates and features that allow a company to make considerable profits in the long run. Choosing the right ecommerce platform for you is the first step to start a profitable online store. That’s why this article will reveal the top six ecommerce platforms available.

With too many ecommerce sites, it’s easy to get overwhelmed – particularly when they all claim to be the best. Don’t spend your time or money on an ecommerce website that isn’t up to the mark. So, go ahead and read on to learn about the top ecommerce website platforms for you to consider.

Wix

Wix is a highly beginner-friendly ecommerce tool, and it is the best choice on an overall basis. If you are looking for an ecommerce builder with the essential features, Wix could be the best choice. In this way, you don’t have to give up the creative power over the brand and storefront design.

This platform could be perfect for creating a well-rounded online store by combining intuitive editing capabilities with ecommerce features. Wix ecommerce allows you to create your ecommerce website using the same simple and intuitive drag-and-drop editor as you use in those advertisements.

Wix has become quite popular over the past few years. It offers a great drag and drop feature for creating small websites. You will find hundreds of free templates on this platform and provide its domain and web hosting. This ecommerce platform offers impressive layouts which are optimized for several apps and mobile devices.

Shopify

This is the best choice for the large stores which sells a vast range of products. Shopify is the ecommerce site that allows you to create an online as well as offline shop. Just like the bloggers use Word Press, similarly, the store managers use Shopify.

It enables you to sell both offline and online using Shopify POS and your website. From beginners to ecommerce veterans, this ecommerce website designer has enough for everybody. Shopify provides you with everything you need to launch an ecommerce company. Both beginners and ecommerce experts can use its features.

You’ll need to set up a storefront, display merchandise, interact with consumers, and receive payments when you want start selling online. Shopify has all of the tools you’ll need to stay on top of all of these responsibilities. Consider Shopify’s website as a facilitator that streamlines the process of selling goods online.

Weebly

Weebly Ecommerce is designed for small and medium-sized online businesses to improve their marketing campaign. There is no need for complex configuration or repairs. As a result, it’s ideal for newcomers and users who don’t want to get into the complicated technical jargon. It is super easy to use and offers simple pricing as well.

This ecommerce platform is one of the most extensive website builders. It is more interested in making improvements to its technology. Since the online store is included with all Weebly bundles of ads, you can build an online store for free! But don’t get all worked up. You must buy a package if you wish to remove the advertisements and use your domain name.

Godaddy

GoDaddy is for people who want to set up an ecommerce shop easily and don’t mind using a simplified platform. It is the quickest and most straightforward way to set up an online shop. It serves more markets than its rivals.

This ecommerce platform uses ADI to build online stores in a flash. This is a convenient and fast solution. It also caters to many sectors, making it a viable choice for almost any ecommerce project. GoDaddy ecommerce offers a versatile platform for launching an online shop. This software is examined in depth in the Blueprint to see if it is the right e-commerce tool for a small business.

Big Commerce

Big Commerce is thought to have made more progress than other networks in developing its features. It is a trusted platform, and you do not need to focus on its maintenance much. This allows you to focus on improving your online store.

This profitable ecommerce platform enables company owners to create an online shop and sell their wares online. Big Commerce is ‘hosted,’ which ensures it runs on its servers. It does not require you to use web hosting or install anything on your computer to access it. You can create and run your shop anywhere as long as you have access to a web browser and the internet.

Volusion

Volusion is another hosted ecommerce solution that allows you to build a completely functioning online shop. This simple website creator includes features including in-page editing, drag and drop, site search, and more. There are several responsive themes to pick from as well.

Product management features such as variant pricing and rich text product pages are included in the solution. Volusion’s payment integrations and native delivery capabilities make selling and fulfilling orders easy. Volusion’s built-in SEO, social media selling, and platform integrations (such as Amazon, eBay, and others) will help you get the site in front of more users.

Wix is the best overall choice because it is very user-friendly and has outstanding ecommerce features. For larger retailers that offer a variety of items, Shopify is a perfect choice. Weebly is one of two sides of an easy-to-use coin, whereas Big Commerce is ideal for fast-growing shops. Volusion and GoDaddy are simple, but they have a lot of advantages for the right business.